Conducting a regular Marketing “SWOT” Analysis (Strengths, Weaknesses, Opportunities, and Threats) of your marketing activities is critical to the success of any business. A full SWOT analysis should be done at least once per quarter, regardless of the size of the business from start-up to billion-dollar corporations.
Here are the 9 areas of marketing to focus on…
- Marketing Automation Effectiveness
- Sales Effectiveness
- Vision And Culture
- Target Market Focus
Due to the incredible speed, the business world moves at, and It’s very easy, over a very short period of time for marketing strategies and processes that were highly effective only months earlier to now be obsolete, or competitors, technology changes, or other threats to come into the marketplace.
This is why it’s highly advisable to conduct your SWOT Analysis at a minimum of quarterly intervals.
Focus on the 9 core areas of building a strong marketing strategy, Branding, Marketing Automation, Follow-Up, Planning, Measurement, Sales, Vision and Culture, Messaging, and Target Market Focus.
We offer a FREE SWOT ANALYSIS HERE. We’ll provide you with a personalized analysis of your marketing strategy as well as an improvement plan 100% for free.
A great way to identify opportunities in your marketing plan is to look at where other businesses are weak and focus on being great in that area. For example, if competitors are very weak in the area of automated follow-up and prospect future…This is a great opportunity for you to dominate!
How do you find out these weaknesses? When you take our free SWOT Analysis, not only do we give you your results…We also share with you how you compare with all other businesses.
This gives you a great opportunity to benchmark how you’re compared to other businesses, and to identify areas of opportunity.
To take our free assessment, Click Here.
Cody is widely accepted as one of the world’s leading experts on Small Business Marketing and Business Growth.
He’s been featured on Fox, ABC, and NBC and has consulted for multinational corporations, sporting stars, and marketing celebrities.
Cody’s worked with over 5000 businesses to date, and his latest project, “The 90 Day Marketing Plan” is designed to help Small Business Owners create an effective marketing plan…Even in these difficult times.