Craig Schulze is a global entrepreneur who fired his boss aged 21 and purchased his first fitness club. He was a multi award-winning trainer, owned 5 gyms, built a 7 figure online products business into 100 countries, is an investor, just published 1st book You’ve Got One Shot, has interviewed over 100 of the best entrepreneurs in the world on his One Shot Movement Podcast. Website: www.craigschulze.com LinkedIn Profile: https://www.linkedin.com/in/craig-schulze/ SHOW TRANSCRIPT: 00:01 It’s time for small business marketing Made Easy podcast. The fastest growing podcast for the business community with your host, acclaimed marketing trainer, international speaker and author of the best selling books got attitude and the 90 day marketing plan. Cody Butler 00:25 Hello, and welcome to small business marketing Made Easy podcast. I’m your host, Cody Butler and we got a great guest on today he’s going to share with you some fantastic information on how to market how to grow your business how to become generally more successful because at the end of the day, we’ve got one shot right, we’ve got one shot at life, we’ve got one shot of being happy. We’ve just got this one time here on Earth. So today I’ve got Craig shorts from the one shot movement. Welcome to the show, Craig, how’s it going? 00:51 Thanks for having me. I’m looking forward to it. 00:53 Yeah, yeah, I’m looking forward to it too. So I would introduce Craig, but like a lot of the guests we have on here is his bio is it from me sitting here would read from here to Melbourne, it takes me 15 minutes to go through it. It’s so impressive, and I will probably just mess it up. So Craig, introduce yourself to our listeners. Tell us who you are, who you help and how you help them cope? Of course, 01:16 yeah, I’ll fill out a bit about my story, which will probably answer a lot of questions because I’ve been on that entrepreneurial journey for a very long time I left home when I was 15. And I did go through that get a good education get a good job, and I became an engineer, but I fired my boss, age 21 because I hated the idea of trading time for money. I set up my very first business age 21, which was a fitness club and I had absolutely no idea about business. But what I lacked in business skills and business acumen I made up for work ethic and the ability to learn and do what it takes to have success. Three years into that journey. As a multi award winning fitness trainer in Australia won South Australia’s fitness professional the year as finalists for Australia fitness professional the year. And as an entrepreneur, when you want to grow your business, you know, you just want more and I ended up helping a company franchise set up 22 franchises owned, own five myself. And in 2008, I started looking at how the internet was changing social media how that was growing smartphone technology, looking at Internet tools like what we have now like zoom, how we can connect with people all around the world. And I started selling nutrition weight loss products to clients in 2008. And three years later, I was making more money doing that than owning five fitness clubs. So I took that to a new level and then build a seven figure online direct selling business been doing that for 10 years. As you mentioned, the one shot movement, about three years ago really started working more on my personal brand. And you know that whole message of live life with passion and purpose, you’ve got one shot at life, go out there and give it your best shot. So I do have my own podcast, where I’m educating inspiring people to live life with passion and purpose. And I just launched a book, you’ve got one shot as well. So in all that story there I have been someone that’s quite, I guess I’ve invested probably half a million dollars into my own personal growth to learn skills like sales, marketing, how to build businesses, how to sell businesses, and, you know, I think I’ve done quite well. People always say to me, what’s your biggest success in business and financially for me, I’d probably be property investing. I’ve been investing for 20 years, and you know that there would defy it to like bundle it up from a wealth perspective, my property investing would probably be my biggest success financially as well. So amongst all that we can go in lots of different directions. But you know, I’m a real big believer in marketing sales and growing your business and I’m happy to be on the show. 04:02 Yeah, awesome. Awesome. So, so much time so much to unpack there. Where do I even start? So, look, there’s some really interesting stuff that I want to talk on the talk about the personal development, that’s the thing that jumps out to me, right? So I get the privilege of talking to a lot of great entrepreneurs, like yourself, and the one thing there’s a few things they all have in common, but one of the things that they all have in common is they’ve invested in themselves. They’ve invested in themselves and one of my mentors, Jim Rohn said, spend more time working on yourself than you spend working on your business and a lot of people think it’s just a sales pitch. You’re just trying to sell me coaching you’re just trying to sell me this you’re just trying to sell me that but look at the end of the day it’s like a half a million dollars spent on your own personal growth, your own birth personal development. So obviously you believe that that’s that’s important to you, right? So I mean, what what are some places that people can with some foundational places people can start with personal development. 04:52 Just start with look for me. I started back in 2002 I want to do in sales and marketing and back then you didn’t have podcasts. He didn’t have YouTube shows he didn’t have, you know, audibles. So I was just reading books after books after books. And, you know, I read, you know, hours and hours every day and wanted to learn and grow. And then I started investing in some advisory and sort of mentor programs to help fast track my success. And that was, you know, a little bit pricey, so that can sometimes be out of people’s budgets. But, you know, you want to progress to that level over the last two or three years of I mean, two or three masterminds that, you know, cost me 40,000 $30,000 a year, because I want to elevate and amplify my results. And, you know, I think if you can network with people that are prepared to spend with that sort of money, doors will open as well. And plus, you, you know, I guess it all the boats will rise at the same time, if you’re all a part of that same journey. So yeah, I’ve sort of progressed and elevated to that level, where I’m now you know, me in a mastermind with, there’s only 20 people in the world. And that’s all around conscious. Entrepreneurship, also been one of jack Colossus first clients in his high level programs as well. So I’ve been really connected to those seven figure earners to help learn and grow. And I’m just absolutely, that there would be my best investment without doubt I’ve ever made in terms of my growth. And just the networks and I always say to people that the three best things you can learn is get a good mentor and advisory around you understand the importance of contacts, and how you can build meaningful relationships and grow and leverage off that. And then if you can understand how to leverage time, money and relationships, you know, the world is your oyster. So that’s sort of where I’m at every day. At the moment, though, when I’m exercising, I’m listening to at least two hours a day of podcasts, sometimes three hours, and I’m just learning and growing. So you can do it for free. It doesn’t have to be expensive. There’s so much amazing free content out there. But then when you want to go next level, it’s you know, get involved with those groups that can sort of help you out as well. And you can leverage their skills too. 07:18 Absolutely. Actually, I think that’s great advice. So you know, your network is your net worth. I think it’s been put, I think was Robert Kiyosaki. I’ve heard that from it, you know, I found that to be completely true. So the way I look at it is it’s like business class versus economy class on an airline. It’s like, if you spend, I fly back and forth to England, not a lot these days because of COVID. But in the past, I have you can, you can buy a $900 economy ticket, where nobody is going to do business with you in the lounge versus you can buy a $6,000 business class ticket, and there’s a very good chance you’re going to take a client out of the business class lounge, right? If he had a conversation and stuff like that there’s going to be somebody in that business class. So it’s absolute no brainer. So it’s about getting around. I look, it’s like this, right? If you want to, if you want to be wealthy, you have to get around wealthy people. If you want to be successful, you have to get around successful people. If you’re only ever around people that are less successful than yourself, then it’s just not gonna happen. I think that’s a really good, really good point, right? There is, you know, invest in getting around a better network and get around the rising tide. Right? Everybody comes together. So you get you got a you brought some other points that when when you was telling your story there, so something that’s really that I think is really important is you said like, you just go for it. It’s like it’s almost when you started your fitness clubs, nobody told you you couldn’t do it. You didn’t have that limited belief, right? No one was telling you and you said I had the ability to learn and I think that’s really critical as well. So work ethic and ability to learn whether they fall into being amazing. 08:51 I grew up without disrespecting my environment, which I grew up in quite humble beginnings. And so there’s no silver spoons for me. Growing up. I had a loving family. I speak to my mom and dad every day and but just in a small town, a mining town. You know, my house was on the market that I grew up last year in Australia. You think you know, the median house price in Australia is about $700,000 why the house I grew up in was for sale last year for $50,000. And it was on the on the market for the whole year and nobody bought it. So you know, when you grow up from pretty humble beginnings, you learn how to fend for yourself and leaving home at 15 it was just you know, where do I eat next? What do I do next? You know, I always just become very resourceful. And I put myself through university through being resourceful and I think sometimes your biggest challenges can really like be your biggest breakthroughs and I don’t want people to go through extreme challenges but you know you’ve got a really resourceful is a word that I use. Quite often now because you know, just thinking outside the square and one of those things, I often do say to people, your business won’t build itself, you know, you’ve got to take out 100% responsibility. So, back to the point of when I first started a business, I wanted to grow business, I wanted my own freedom are one of mine time, it’s like how the hell am I gonna do this, I’ve never built a business before. So I just went and learn tough, highly successful people. And I didn’t have a breakthrough. And I talked about this in my book, I actually got my first mentor through just an act of generosity. And that was I spot I didn’t have money. So the Adelaide 36 is one of that sponsor. So I gave him 1012 month memberships. One of those got taken up, the lady was a player’s why she gave me eight basketball tickets, I use those eight basketball tickets gave it to a young family who come in, and it was four members on the one spot, and I was pretty excited about that I gave them to that poor family, he came back that week and invited me to his corporate box, I had no idea he was a highly successful business person. I mean, he’s been my mentor for 20 years, he’s taught me everything about property, business, company structures helped me navigate through the global financial crisis. But the point is, you know, you have to be resourceful. And you have to go out there and just make it happen, no matter what you have to do to do that. 11:20 Whatever it takes, right? I’m gonna do whatever it takes. It’s late, I left when I was 17. I went from the UK to the US. And I very quickly realized that if I don’t do it, it’s not going to get done. Hmm. I think like, that’s what you’re looking at my siblings now and looking at myself, it’s like, well, well, what’s the difference? What’s the deciding factor? You know, at the age of 17, when I when I went to a different country, I very quickly realized if I don’t put food on the table, I’m not going to eat, if I don’t do the job, the job’s not going to get done, nobody’s going to do it for me. And you bring up a great point there. And I think, one of the biggest disservices Well, the world in general today is that the entitlement mentality, and somebody will do it for me, or if I don’t do it, I’m entitled to this to get done in some way, shape, or form. And it’s just, it’s just not true. It’s like, if you want to succeed, as with your stories, like you, if you don’t do it, it’s not going to get done, you got to find a way, right, and what’s the way Well, whatever it takes whatever you got to do to, to get the job done, I think that’s really, really lacking. And that’s awesome that you say that, 12:24 just just on a point on that to like, just to clarify one point there, like people, like when I say, you know, you got to do it yourself, you got to take the responsibility, but it doesn’t mean that you have to technically go out and do the activity, like you know, find that good Digital Marketer find that good sales rep find that, you know, whoever it is, so I just want to clarify that just in case everyone goes, Oh, I’m just gonna do it myself. 12:48 You’re responsible for it being done, you don’t necessarily have to, you don’t necessarily have to do it yourself. In fact, you probably don’t want to do it yourself in, in reality, so where do you stand on that? So in terms of actually bringing people into your business, and when is the right time to bring people in when it’s the right time to let tasks go? That kind of stuff? 13:08 I’ll use a very good, practical example for myself. And I’ll probably answer the question. But when I joined the entourage in the high level program with jack tolosa, I’d build a seven figure person without anybody, a seven figure business about anyone but what I knew I was leaving on the table was, I wasn’t amplifying my personal brand, to a level where people were seeing me all around the world, nobody knew who I was. And I knew I needed to do that. But I didn’t want to after owning five gyms and you know, having heaps of employees, I just didn’t want to go back into that employee mindset type of space. And, but I knew I was losing potential opportunity, because I just Yeah, I was too stubborn. So from that point on, I actually then started going this is really important for me to grow my business, I’m technically not capable of creating good videos and good content and that I know how to do it, but I don’t know the technical side. So I actually got somebody into my business, then to be that content creator. So I’ll do the videos, I’ll do the podcasts, I’ll do the writing the books and all that, but I have the people around to make the end product come out. So I guess to answer the question there is if you identify really important parts of your business, and you’re not doing it because of you know, you’re not not wanting to engage that person, I think, you know, you’re leaving really big opportunities on the table. So if I say good opportunities, and it’s I’ll just bring someone into to make sure that that happens. 14:52 That’s really good. So you’ve been there. You don’t quite have the T shirt but you definitely wearing the hat for anyone that’s listening. He’s got the one shot movement hat we’re in there, so it doesn’t have to T shirt. I don’t think what’s on your T shirt is not actually one 15:04 trashin hashtag, but it’s passion and purpose, 15:07 passion and purpose. So what’s the one shot movie? So that’s what you’re working on now, right? The one strike movement. So talk to us a little bit about that. Great. 15:14 Okay, so just to really bring this interplay, like, we talked about life brings challenges and adversities, and it’s how you deal with challenging adversities will really help you help define yourself. And in 2014, my wife and I were, you know, business was good, life was good, family was good, relationships are good. And we were just about ready to bring our first child into the world. And we got to the end of that pregnancy, and we went in just for a regular checkup, you know, leading into the birth date. And we were told that there’s no heartbeat, and we lost our first boy who is stillborn. Now, that’s, you know, a quite a challenging experience. But through that experience, of watching my wife deliver a baby that wasn’t going to live and spending two days with him, and then, you know, honoring him at his funeral, I become a change human. And I become very different in the way I looked at the world I looked at. And you know, everything’s manifested over the last six years. And about three years ago, someone said, Craig, Arkin, should write a book. And I said, Look, I don’t want to write a book unless it’s going to be meaningful to me. And throughout that process, I always want to just say, I wanted to help leave a legacy around that story, which was, you’ve got one shot at life, go out there and give it your best shot, whatever that is for you, whether it’s to climb the corporate ladder, whether it’s to travel the world, whether it’s to be the best parent, you can be. My son didn’t get one breath on this planet, you’re in the game, what have you got to worry about like that. And that’s sort of where it stemmed from, from the backstory. So I just published my book. But around that, I wanted to build out a bigger, I guess, ecosystem, and in that ecosystem, I’ve interviewed 100 of the biggest entrepreneurs in the world. And then I’ve also created a bit of a social community, I’m bringing in just a few other things, you know, into that whole movement at the moment. So I’m just about to launch a course, to help people just get started in business. I’m really focusing on blog content on my website now to really just provide as much value as I possibly can. And yeah, cuz I’m really passionate about people just going out there and giving it their best shot. 17:41 Yeah, it’s interesting, isn’t it? So when we start this business, because we think it’s going to provide some kind of utopian solution to life, and at the end of it, it doesn’t do that it’s missing, we find that it that it’s missing some kind of passion, purpose, some kind of meaning meaning and you know, myself, as I’ve experienced that myself, for sure, where you get to what most people would consider to be a an enviable or a successful place. And you’re just, it’s not what everybody thinks it is. Right. So finding that passion again, is really, it’s easy to lose it right. 18:13 Hmm. Yeah, absolutely. No, I totally agree with that. But that’s something that in 2020, more than any other time, let’s, you know, take all the dramas out of it, it is a wake up call for a lot of people because people might go you know, what, I just not happy in my job. Well, you know, what, I’m just not happy in my business. You know what this is, this could be the time that I make big change. And that’s, you know, something people should really be like, throwing around in their head is like, Hey, you know, we’ve had a lot of things taken away from us, including our freedom this year, what am I going to do to, you know, enjoy the rest of my life? You know, that’s really important to understand. 18:54 Yeah, it’s interesting. I went through kind of a, with the whole COVID situation, I went to a mindset shift not not too long ago, actually two hours, quite resentful to actually it’s like, it sounds funny to say, Well, you know, I found I found the benefit, I found the joy in the situation and just was able to completely shift my mindset. And it’s like, well, it’s very, it’s very easy to think that, you know, we’re in a negative situation right now, and it’s going to get better but what if what if this is the best it’s going to be right? You throw it away, like, are you never gonna be younger than you are today? Enjoy it? 19:28 Yeah, absolutely. And, and I just on that point to light for me. In the global financial crisis, very similar to this but different scenario. I did some challenging times financially owning traditional businesses through that period. And I made a decision then, which was I wasn’t going to be locked into bricks and mortar physical businesses anymore because out of my control, we had banks stopped lending money, the US dollar affected business, the clients, were watching about their own income. So they’re leaving me even though they love me. But it was a discrete, discrete, I was a discretionary item. So the last 10 years, I’ve been working on the plan to put myself into a financial position that, you know, the government can’t do that to me again, and I’m in that position, I didn’t factor in, I would be like a bird in The Birdcage where I’m locked into, you know, new rules, you know, so financially, I’m very grateful for what I’ve been able to achieve over the last 10 years, but my freedoms have been taken away. And knowing a bit more about my background, I’ve been to 120 different cities in the world, and travel about 20 weeks a year, to different places in the world. So I’m a what you would call complete and out of no boundaries, person lives with freedom, trying to experience the best I can do so to be locked down, like we have in this periods, a mentally challenging, but in the end, I still am very grateful that I don’t own five fitness clubs anymore. And they’re still been locked. They’ve been locked down since effectively match. So yeah, you’ve always got a look at the other side of the story, too. So yeah. 21:10 Brings, for me, it’s brought about a lot of perspective as to what’s Yes, we’ve lost some stuff. But it’s brought about some perspective as well as to what we actually have that I was probably well, not probably I was definitely taking graph taken for granted as well. And some of the some of the simpler some of the simpler things that I should have been focused on all along. I was, you know, it’s kind of highlighted that maybe I was missing some of those things and focused on things that can be taken away from you like that. Really, they there’s a lot of stuff that we take for granted, we thought would never disappear, that we now we realize it can be taken from you. Yeah, snap of a premiers fingers. 21:48 Yeah, I can care. 21:50 Yeah. So listen, like I was asked people, I’m not I’m not, I’m not as good at taking advice as as I should be. And I’m not as good as listen as I should be. So as, as people, like yourself that have, you know, been to the places I want to go to, and you’ve done the things I want to do, and you’ve had the results that you know, I have to achieve at some point in the future, if you could give me one piece of advice back that I did actually listen to, that I did actually actually implement from from your vast years and many, many millions of dollars of experience and multiple businesses and pretty much arriving at the top of every mountain you’ve tried to climb. What would you What advice would you give to me right now that I would actually listen to and implement? 22:32 I mean, it’s, it can be I’ve been asked this question a lot of times and always come back to the three key points. But like, assuming you’ve got the mindset, because if you’ve got like an empty head, you can always have an empty pocket. So let’s just say that’s already ticked off. That but I always just say, really, your networks are so so important. If you can start associating with those next level people, like your subconscious mind is a powerful thing. And I understand exactly your environment. So if you’re hanging around a group of people that just have zero interest in progression, you will just effectively become that person. So but it’s not just your networks, it’s not, you know, they always say it’s not what you know, to, you know, to knows you. So, you need to put yourself into a position where through those networks, people are actually coming back to knowing you. And sometimes as Grant Cardone, I say, sometimes you may have to pay to play. And so I really think that’s a really important thing to elevate to a new level. But I just really want you one thing you’re not taught at school is about how to leverage time and money. Most people are in the rat race, trading time for money. So a scenario, like COVID is like, gee, I’m hanging on by the skin of my teeth. So if you learn how to leverage your time, money and relationships, I think the world can be your oyster. If you don’t have the money to invest, you know, work on a savings plan, if you don’t have you know, and then when you’ve got that savings plan, and you’ve got your ability to save money, nailed down perfectly use that 10% to start making some small investments to make money on money. And when you can start making money on money, you can start reinvesting that, and it’s a slow, sometimes a bit of a slow grind. But I think your networks and that leverage idea, assuming mindset is rock solid, I think is the best place to start. 24:40 Awesome. Awesome. Thank you. Thank you so much. So here’s your opportunity. tell people where they can find you what you’re working on. Whatever you want to talk about, at this point, Craig that the floor is yours. 24:52 Yeah, look, I mean, my personal name. So Craig Schultz comm is sort of where my ecosystem is that I’m building out There’s a lot of you know, real lengthy, good quality content in my blog, I’m focused on that, that’s all free. My podcast is free you can access that through that site, my book you know, if you buy my book, you’ve got one shot you’re gonna get incredible value out of that too. It’s a real emotional intro to that story and then what it taught me about Lee living a meaningful life and I’ve had it’s only been out for five weeks I’ve had over 300 people purchase it so far and some of the gratitude that’s been coming back from people that have read it like is you know just makes it all worth it so if you just go to my name Craig shorts calm I’m on all the usual social media platforms, quite active on LinkedIn. And, and Facebook, and Instagram as well. But yeah, just that’s about it for me for that 26:01 book available on Amazon, correct? 26:03 Yeah, I can get it on Amazon. So yeah, you’ve got one shot is on Amazon again on my website when you navigate through I actually encourage anyone that doesn’t live in Australia to buy it off Amazon because just shipping is a lot easier and cheaper and everything so it’s on Amazon too and you can get it on Kindle as well. 26:21 Awesome. Awesome. Listen, thank thank you so much, Craig. I’ve enjoyed listening to your story and advice thank you so much for coming on today. Hey, make sure you get the podcast review give it a like give it a share all that good stuff. And if you get Craig’s book dude do him do him the joy as well as giving them a five star review on Amazon really helps to really helps with the Amazon algorithm to get the word out there and get the book promoted. So make sure you give him a five star review on Amazon, if you possibly can. So thank you so much for your time today crag God bless you, and we’ll talk to you soon.
The One Shot Movement With Craig Schulze
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